My Story

Tony is a Partner and Vice President of Benefits Planning. He focuses on helping business owners and their employees understand, evaluate, and design cost effective employee benefits. Tony thrives on face-to-face interactions will clients. In a world that has become increasingly transactional, Tony is all about the relationship. He began his career as a Financial Services Professional in 1978 where he found his ability to build trust and his desire to serve others helped define success. He later merged his business, Nienaber and Associates, with The Lyon Group. Over the past forty years, Tony has been a trusted guide to his clients and a mentor to many successful financial professionals.

My Bio

Perhaps more noteworthy than Tony’s success in the industry are his roles as mentor, coach, father, and now, grandfather. He was an early mentor to our firm’s president, Bill Lyon -- and to countless others. He was an AAU basketball coach. His AAU teams have won the Kentucky championship 3 times and have qualified for the National tournament 5 times. One of his star players (Bob) is now a business partner. The other, Nick, still lives in the area. And then there are four amazing granddaughters -- Leah, Natalie, Emilia, and Ada. Somebody has to spoil them!

Tony has also been an active member in his community serving as past president of Holy Cross Athletic Boosters and of Covington Latin School Alumni Association. A Northern Kentucky native, Tony now resides in Batavia.