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Meet Gaar


Gaar Ertel headshot

Gaar Ertel

Client Service Assistant

My Story

Gaar began his college journey at Purdue University studying Pharmacy, drawn to a field centered on helping people improve their lives. After a couple of years, he realized his true passion wasn’t in medicine, but in helping individuals and families find clarity and confidence in their financial lives. That realization led him to change his focus to Financial Counseling and Planning, allowing him to combine his analytical mindset with his desire to make a personal impact.

Through his early work in financial services, Gaar gained hands-on experience working with advisors and clients, deepening his understanding of how thoughtful planning can transform someone’s future. Those experiences reinforced his belief that sound financial guidance is about more than numbers — it’s about trust, connection, and helping people make meaningful progress toward their goals.

Outside of work, Gaar enjoys staying active, working out, spending time outdoors, traveling, and building relationships with new people. Whether he’s exploring new places, playing a round of golf, or kayaking through rapids, he brings the same energy, curiosity, and thoughtfulness to life that he brings to his work each day.

My Bio

Gaar supports the advisory team by managing many operational aspects of the financial planning process, as well as new account setup and service. He assists in developing personalized financial strategies, coordinating client information, and ensuring every plan is designed with precision and care.

Gaar earned his Bachelor of Science in Financial Counseling and Planning with a minor in Business Management from Purdue University, where he was an active member of the Financial Planning Association Student Chapter. He is licensed in Life, Accident, and Health Insurance and is currently working on growing his knowledge and obtaining other licenses.

He is passionate about building lasting relationships with clients — getting to know their stories, understanding what matters most to them, and helping them feel confident about their future.

Education

Purdue University, Bachelor of Science in Financial Counseling and Planning

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4357 Ferguson Drive, Suite 240
Cincinnati, OH 45245

Call: (513) 753-9966
Email: info@thelyongroup.net

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Disclosure

Robert Nienaber III, Robert Nienaber III, Robert Nienaber, and William Lyon are agents licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agents are properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Robert Nienaber III (CA Insurance License #0I47554).
Robert Nienaber III (CA Insurance License #0I47554).

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

The following individuals are Registered Representatives of and offer securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company:
Robert Nienaber III, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.
Robert Nienaber III, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.
Robert Nienaber, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-943-6514.
William Lyon, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.

Robert Nienaber III, Robert Nienaber III, and William Lyon are also Financial Advisers with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company. Advisory services are offered only in jurisdictions where the financial advisers and Eagle Strategies LLC are properly registered.

THE LYON GROUP, LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither THE LYON GROUP, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

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