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Aligning Your Wealth with
What Matters Most

Because true wealth is about more than just money

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75 Years of Trusted
Financial Guidance


As Financial Advisors, we keep you focused on what matters most to you, while helping you avoid the obstacles along the way. We understand that life is busy and complex. We take time to understand you, help chart a clear course for your financial journey and serve as your guide to safely navigate life’s twists and turns.

Our Promise

  • A real financial game plan in a language you understand

  • Holistic and objective guidance — not just numbers

  • Personalized strategies rooted in your values

  • A collaborative approach that adapts as life evolves

What We Do


We take a holistic approach to financial planning—bringing together every aspect of your financial life into one clear, strategic plan. From personalized investment management and retirement planning to protection strategies like insurance and estate planning, we help you build, preserve, and enjoy true wealth with confidence.

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Comprehensive Financial Planning

Integrate all facets of your financial life into one clear picture.

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Protection Strategies

Ensure your loved ones are secure with proven insurance and estate planning strategies.

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Investment Management

Craft an investment plan that reflects your goals and values.

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Retirement Planning

Build a stress-tested plan to put you on track for the future you envision.

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Who We Serve


Our clients are diverse yet share a common thread: a desire for purposeful financial guidance.

We proudly serve:

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Executives & Professionals

Strategic planning for career growth and wealth accumulation.

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Physicians

Tailored solutions addressing unique financial challenges in the medical field.

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Retirees

Guiding you through life’s next chapter with strategies to help preserve wealth and sustain your lifestyle.

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Individuals in Life Transition

Guidance through significant life changes ensuring financial stability and growth.

Learn More

Begin Your Journey


Embark on a path where your wealth truly reflects what matters most to you. Schedule an initial conversation with our team today.

Schedule a Conversation

Get In Touch


4357 Ferguson Drive, Suite 240
Cincinnati, OH 45245

Call: (513) 753-9966
Email: info@thelyongroup.net

Connect With Us


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For more information about NYLIFE Securities LLC and its investment professionals.

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  • OUR TEAM
  • EXPERTISE
  • HOW WE HELP
  • RESOURCES
    • Financial News Digest
    • Videos
  • CAREERS
  • GET IN TOUCH
  • CLIENT LOGIN
Disclosure

Robert Nienaber III, Robert Nienaber III, Robert Nienaber, and William Lyon are agents licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agents are properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Robert Nienaber III (CA Insurance License #0I47554).
Robert Nienaber III (CA Insurance License #0I47554).

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

The following individuals are Registered Representatives of and offer securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company:
Robert Nienaber III, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.
Robert Nienaber III, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.
Robert Nienaber, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-943-6514.
William Lyon, 4357 Ferguson Dr Ste 240, Cincinnati, OH 45245, 513-753-9966.

Robert Nienaber III, Robert Nienaber III, and William Lyon are also Financial Advisers with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company. Advisory services are offered only in jurisdictions where the financial advisers and Eagle Strategies LLC are properly registered.

THE LYON GROUP, LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither THE LYON GROUP, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

Copyright 2026. New York Life Insurance Company. All Rights Reserved.

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NYLIFE Securities LLC, Member FINRA/SIPC.

For additional information, visit Customer Relationship Summary.pdf

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